
Backlinks are incoming hyperlinks from one website to another website. In search engine optimization (SEO), backlinks are considered as a key factor in determining the credibility and authority of a website. The more quality backlinks a website has, the higher it ranks on search engine results pages (SERPs). However, not all backlinks are created equal, and it’s important to focus on building high-quality, relevant backlinks from authoritative sources to improve your website’s SEO performance.