
A backlink is a link from one website to another website. In SEO, backlinks are important because they are a signal to search engines that other websites consider your content to be valuable and relevant. Backlinks can improve your website’s search rankings and increase traffic to your site. However, it’s important to note that not all backlinks are created equal – high-quality, relevant backlinks from authoritative websites are more valuable than low-quality, irrelevant backlinks from spammy websites.