What is an SEO Company?
An SEO company specializes in creating and implementing strategies to improve a website’s visibility in search engine rankings. The goal is to increase organic, or unpaid, traffic to a website through improved search engine results.
One of the primary functions of an SEO company is to perform keyword research to identify the best terms and phrases to target. This involves analyzing search volume, competition, and relevancy to the website’s content.
Once keywords have been identified, the SEO company will begin optimizing the website’s on-page elements, including meta descriptions, title tags, and content. This ensures that search engines understand the website’s content and can rank it appropriately.
In addition to on-page optimization, an SEO company will also work on off-page optimization, which includes link building and social media promotion to improve a website’s authority and reputation.
Reporting and Analysis
An SEO company will also regularly report on the performance of a website, tracking changes in traffic and rankings. They will use this data to continually refine their strategies and improve results.
Overall, an SEO company is focused on improving a website’s visibility and traffic through organic search results. This involves a combination of on-page and off-page optimization, as well as keyword research and continual analysis and refinement of strategies.