If you have a website, chances are you’ve heard about SEO. Search engine optimization is a crucial part of any online strategy, as it helps your website rank higher in search engine results, bringing more traffic to your site. While there are plenty of companies out there that will charge you big bucks to do your SEO for you, it’s actually something you can do yourself if you have some time and the right information. In this article, we’ll go over the basics of how to do your own SEO.
Before you start optimizing your website, you need to understand the concept of keywords. Keywords are the words and phrases people use to search for information online. For example, if someone is looking for a new pair of shoes, they might search for “black leather boots” or “women’s running shoes.” As a website owner, you need to choose the right keywords for your site, so that search engines can understand what your site is all about and show it to the right people.
Choosing the Right Keywords
When choosing keywords for your website, you need to think about what your site is all about and what people might be searching for to find it. One helpful tool is Google Keyword Planner, which lets you see how many people are searching for certain keywords and how much competition there is for those keywords. You want to choose keywords that have a decent amount of search volume but aren’t so competitive that you’ll never be able to rank for them.
Once you have your keywords chosen, it’s time to start optimizing your website. On-page optimization refers to the changes you make on your website itself to make it more search engine-friendly. Some key elements to optimize include:
- Title tags
- Meta descriptions
- Headers (H1, H2, H3)
- Image alt tags
- URL structure
- Page content
Title Tags and Meta Descriptions
Title tags and meta descriptions are two of the most important on-page optimization elements. The title tag is the text that appears at the top of your browser window or in search engine results, and the meta description is the brief summary of your page that appears in search engine results. Both of these elements should include your chosen keywords and be written in a way that entices people to click through to your site.
Headers (H1, H2, H3)
Headers are the titles and subtitles on your webpage. They’re important for both users and search engines because they help people understand the structure of your content. In particular, the H1 header should include your main keyword and be used only once per page.
Image Alt Tags and URL Structure
Image alt tags and URL structure are two more on-page optimization elements that often get overlooked. Image alt tags should describe what’s in the image and include your chosen keywords. URL structure should be clean and descriptive, with keywords separated by hyphens.
Off-page optimization refers to the things you do outside of your website to improve your search engine rankings. One of the most important aspects of off-page optimization is link building. Links from other websites to your site are seen as “votes” of confidence in your site, and can help you rank higher in search engine results.
There are many different ways to build links, including:
- Guest blogging
- Directory listings
- Social media promotion
- Influencer outreach
The key is to get links from high-quality, relevant websites, as these carry more weight than links from low-quality websites.
SEO can seem daunting, but it’s something you can absolutely do yourself with a bit of time and effort. By choosing the right keywords, optimizing your website, and building high-quality links, you can get your site ranking higher in search engine results and attract more traffic to your site.