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Page speed is crucial for SEO as it directly impacts user experience and search engine ranking. A slow-loading website can lead to higher bounce rates and lower engagement, resulting in decreased organic traffic and rankings. Therefore, optimizing your website’s page speed is essential to improve user experience, retain visitors, and boost SEO performance. Invest in tools like caching, compressing images, and minimizing HTTP requests to improve your website’s page speed and enhance your chances of ranking higher in search results.