When it comes to search engine optimization (SEO), many website owners and marketers focus on building as many dofollow links as possible. However, the use of nofollow links has also become a topic of discussion in the SEO community. In this article, we will explore whether or not nofollow links can help improve SEO.
What are nofollow links?
Nofollow links are HTML attributes added to a hyperlink code that denotes to search engines to disregard the link for ranking purposes. Nofollow links do not contribute to the link graph, which is an essential factor in SEO. In short, these types of links do not pass on any SEO benefits to the linked website, at least in theory.
Do nofollow links help SEO?
The short answer is, no, nofollow links do not help in SEO directly. When Google considers its ranking factors, nofollow links do not appear to have any impact on Google’s ranking algorithm.
So, why use nofollow links?
The reason for using nofollow links could be for a number of reasons, including:
- Linking to low-quality websites which could harm the website’s reputation and search engine ranking.
- Paid or sponsored links that require a link to include the nofollow attribute, to ensure compliance with Google’s Webmaster Guidelines.
- Links in user-generated content (for example, blog comments) to manage spam.
Can nofollow links still bring value?
While nofollow links do not directly affect SEO, they can still be of value. One such value is traffic. If you include nofollow links on a high-traffic website, it could bring some referral traffic to your website.
Another way nofollow links can add value is by building your brand. Nofollow links may not directly impact SEO, but they can still contribute to online visibility. When users see your brand name linked on high-traffic sites, it increases brand awareness and can drive leads to your site through brand recognition.
While nofollow links do not directly affect SEO, they can still provide value to websites. By using nofollow links, website owners can protect their websites from low-quality links, maintain compliance with Google’s Webmaster Guidelines, and build their brand through online visibility. Ultimately, when it comes to SEO, it is crucial to consider all aspects of link building and to remember that quality links matter more than the number of links.